Live Longer.
Live Better.
Welcome to Sweden's unofficial "Blue Zone," where world-class medical data meets a culture of art, nature, and community.
The overlooked province
The goose flew past. Linnaeus took the detour. No Volvo. No Spotify. Not even an IKEA. Just coastline, farmland, dense forests and the longest life expectancy in Sweden.
Maybe they missed something—yours to find?
The Unofficial Blue Zone
Blue Zones are regions of the world where people live much longer than average. While Okinawa and Sardinia are famous, Halland is quietly emerging as the Nordic contender.
With the highest life expectancy in Sweden (approx. 85 years for women, 81.5 for men), Halland's secret isn't just one thing. It could be the synergy of advanced "Information Driven Care" and a lifestyle deeply rooted in locally produced food,culture, cold baths, and community. In truth, we don't know for sure.
But we invite you, and others like you, to unravel the mystery together with us. Maybe, you would like to build your longevity journey from one of the best and most unexplored starting fields out there.
"The art of longevity is keeping the mind as active as the body."
Hallands Skafferi
Food Culture as Longevity
Where sea meets rolling farmland and deep forests. Halland has the highest density of Michelin-starred restaurants per capita in Sweden—built on exceptional local producers, some dating back to 1569.
Halland's food culture embodies the essence of longevity: seasonal, local, and deeply connected to the land. The region's unique position—between the Kattegat sea and the rolling farmlands of southwestern Sweden—creates a terroir that has supported artisan food production for centuries. From multi-generational family farms to innovative chefs foraging in ancient forests, the emphasis is always on quality over quantity.
ÄNG
Ästad Vingård
Opened 2019, starred 2021. Chef Filip Gemzell creates tasting menus from ingredients foraged the same morning from surrounding meadows and forests. Wines from their own vineyard.
Knystaforsen
Rydöbruk, Hylte
Danish couple Eva & Nicolai Tram transformed an old sawmill into an intimate fine dining experience. 4-hour meals cooked over open fire. Featured in World's 50 Best Discovery 2025.
Michelin restaurants per 100,000 inhabitants (2024)
Bertegruppen
since 1569Sweden's oldest family business, now in its 14th generation. Owns Berte Qvarn (flour mill), SIA Glass, Berte Gård, and as of 2025, HaFi—IKEA's jam supplier since the 1980s. They supply oats to Oatly and flour to Polarbröd and ICA.
Slöinge
Wapnö
since 1600sSweden's largest dairy farm with 1,400 free-range cows across 3,000 hectares. The milk travels just 30 meters from cow to their own dairy. Also runs charcuterie, brewery, hotel and restaurant on site.
Halmstad
Ästad Vingård
since 201130,000 organic Solaris vines producing sparkling wine using the traditional Champagne method. Home to Michelin-starred Restaurang ÄNG and a nature spa.
Åkulla
Kvibille Mejeri
since 1916Famous for Kvibille Ädel blue cheese, which has won world championships in the USA. Founded by Danish cheesemaker Marius Boel, known as "Mr. Danablue." Over 100 years of artisan cheese-making.
Kvibille
HaFi
IKEA's jam supplier since the 1980s, joined Bertegruppen 2025
Skrea Backe Destilleri
Gold at World Gin Awards 2023, Country Winner 2025
Öströö Fårfarm
350 ewes, 600 lambs yearly, 50,000 visitors per year
Skrea Ost
KRAV-certified organic dairy since 2013
Ugglarps Grönt
Supplies vegetables to Nobel dinners and royal weddings
Skottorps Mejeri
Award-winning artisan cheeses at historic Skottorps slott
Dönardalens Delikatess
Lamb, local honey, and rapeseed oil
Thuressons Gårdsbutik
Premium meat and charcuterie from own farm
Hallands Bär
Berry farming on rolling fields since the 1950s
Warberg Tomatera
Heirloom tomatoes, vegetables, bakery and café
Short supply chain and close ties to the producers
In Halland, the connection between the land and the table is tangible. With a rich agricultural heritage and a thriving food scene, the region offers a unique culinary experience that reflects its natural beauty and traditions.
Our conviction is that if you choose to apply your knowledge in longevity in Halland, on top of the foundation that has been nurtured since the 1500s, chances are - you will be able to create something truly special.
Blue Zone Connection
Blue Zone populations share a common thread: plant-rich, locally-sourced diets seeking harmony with surroundings.
With mills dating back to 1569 and modern organic vineyards, Halland's emphasis on quality ingredients mirrors the dietary patterns found in the world's longest-lived communities. We hope you accept our invitation.
The Halland Protocol
A daily routine inspired by the region's healthiest centenarians.