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Past event
13 March 202613.00–15.00Hannes Sjöblad

How do we build the narrative that Halland is the Nordic Blue Zone?

Primary goal: Develop 3–4 clear, fact-based key messages for international communication about Halland as a “Nordic Blue Zone.” The messages should be anchored in data and existing communication from Region Halland, municipalities, Visit Halland and other official sources.

Secondary goal: Create engagement and ownership among participants — both communicators and tourism professionals — so they feel part of developing and carrying the story of Halland as a place for health, quality of life and longevity.

Workshop Program

13.00–13.10Introduction: purpose of the workshop and participant introductions
13.10–13.25Review of the fact base: data points on health, nature, quality of life and lifestyle
13.25–13.40Individual idea phase: participants formulate their personal suggestions on post-its
13.40–14.00Joint clustering: ideas are sorted into themes/groups
14.00–14.10Fresh air break
14.10–14.30Group work: three groups formulate short narratives based on the clusters
14.25–14.45Presentations: groups present their narrative proposals, discussion and prioritization
14.45–15.00Wrap-up: summary of results and next steps
Past event
5 November 202508:30–15:00Falkenberg Strandbad

Halland Tech Week — Longevity

Can we transform Halland into a globally recognised Blue Zone? During Halland Tech Week the initiative Longevity Zone Halland was launched — a venture to make Halland a leading destination for innovation, entrepreneurship and health tourism within longevity and preventive health. The day brought together entrepreneurs, investors, innovators and decision-makers.

Program

08:45–09:15Registration, mingle & coffee
09:15–09:45Opening & Vision — Hannes Sjöblad on lifespan, healthspan and Halland as a longevity destination
09:45–10:15My Longevity Journey — Peter Ottsjö, science journalist and author
10:15–10:45Break with fika
10:45–11:15Future of Health Optimisation — Tine Hertz, CEO One Thirty Labs
11:15–12:45Longevity Companies Present — Ensolutions (AI & preventive care), Freeage (Martin Kremmer), Strandhälsan (biological age testing), FunMed (functional medicine), LIFE Medicine Academy, GetGain
12:45–13:30Lunch at Famille, Falkenberg Strandbad
13:30–13:45Launch: Longevity Zone Halland — vision and roadmap
13:45–14:40Roundtable dialogues — tourism, funding, innovation & community planning for preventive health. Powered by Envolve Dialogues
14:40–15:00Closing insights & next steps — Hannes Sjöblad
15:00Mingle & afterchat

Speakers

Hannes Sjöblad

Innovator, futurist & co-founder of Swedish Longevity Cluster

Tine Hertz

CEO One Thirty Labs, creator of Copenhagen Health Week

Peter Ottsjö

Science journalist & author of "Evigt ung"

Martin Kremmer

CEO Freeage — biohacking & longevity healthtech

Emma Carlström

Head of Business, Falkenberg Municipality

Lotta Peltoarvo

CEO Strandhälsan — biological age testing & AI training